ANALYTICS

Dashboards don’t grow brands—decisions do. Curated Media turns messy, multi-source data into signal: what customers feel, what content converts, and where the next dollar should go. From social to sales, we translate culture into outcomes.

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SIGNAL OVER NOISE. • SIGNAL OVER NOISE. • SIGNAL OVER NOISE. • SIGNAL OVER NOISE. • SIGNAL OVER NOISE. •

What We Do

The insight engine that powers growth.

CURATED GROWTH MIX MODELING

Quantify impact. Forecast scenarios.

A practical, modern take on MMM for the pace of social. We quantify the impact of creative, channels, audience, and retail signals on revenue—then forecast scenarios so you can reallocate budget with confidence week to week.

Outcomes: Contribution by channel • Forecasts • Lift by spend

GEO-MATCHED LIFT TESTING

Real-world incrementality.

We pair look-alike markets—test vs. control—to isolate the effect of strategy, creative, and media changes on sales, traffic, and brand lift. Fast reads, clean decisions, repeatable without the lab coat.

Use Cases: New frameworks • Channel expansion • Market rollouts

REAL-TIME SENTIMENT & MINING

Convert conversation into clarity.

Our AI pipeline ingests comments, reviews, search queries, and creator content to surface sentiment, objections, and emerging trends—so your creative, offers, and targeting evolve as fast as culture does.

Features: Cross-platform ingest • Intent clustering • Alerting

“Analytics should shorten the distance between a consumer comment and a business decision. When insights loop back into creative and media the same week, performance compounds.”

— VP, Analytics, Curated Media

Questions we get often

How is Curated’s approach to analytics different?

We start with cultural signal and end with budget guidance. Our work ties social conversation, creative performance, and sales together so you know what to make next and where to put the next dollar.

What questions can you actually answer?

Which creative themes move product? What’s the incremental impact by channel? How is Gen Z talking about our category this week? What offers close the last mile? What’s the optimal spend mix for next month?

How does geo-matched testing work?

We select twin markets using historical sales and audience data. One gets your change (test), the other doesn’t (control). We track deltas in KPIs to quantify true lift—clean reads without heavy disruption.

Does this go beyond media performance?

Yes. We mine text at scale—comments, reviews, UGC—to detect sentiment, barriers, and product cues that inform creative, landing pages, merchandising, and retail enablement.

WORK WITH US

We help modern marketers wire an always-on insight loop—culture in, creative out, media optimized, revenue up. If you’re ready to turn data into decisions that ship weekly, let’s talk.

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